Workshop Deliverables

Paid Ads Mastery

Seven Claude Code skills. Install once. Use for any business, any industry, any offer. Generate research, personas, offers, ad copy, image prompts, video scripts, and a universal critique gate on demand.

From Muhammad Asmal's Paid Ads Mastery Workshop

View the 7 Skills How to Install
The Framework

One Cycle. Every Business.

Every winning ad system follows the same sequence: understand the market, define the buyer, build the offer, deploy the ads. Each skill in this kit owns one step.

01
Market Research
Who is buying, why
02
Buyer Persona
Voice of the customer
03
Offer
Hormozi value stack
04
Ads Ecosystem
Copy, image, video
Customer Journey Overlay
Aware
Know
Like
Trust
Ads Ecosystem Sub-Flow
Aware Videos
→
Testimonial Ads
→
Offer Ads
The Toolkit

Seven Skills. One Complete System.

Six creation skills plus one universal QA gate. Each is a self-contained capability inside Claude Code. Install once. Run with a single command for any business you work on.

01

market-research

Deep market research for any business. Industry size, competitor landscape, demand signals, and opportunity windows. Outputs a strategist-grade brief.

Download Skill
02

ideal-customer-avatar

Deep buyer persona built on real psychographics. Pains, beliefs, status games, daily friction, and the exact language they use when they vent.

Download Skill
03

offer-architect

Hormozi value equation offer. Dream outcome, perceived likelihood, time delay, effort. Stack, price, guarantee, and reverse risk in one pass.

Download Skill
04

ad-copy-writer

Full Meta ads ecosystem. Three aware-stage videos, testimonial ad framework, three offer ads, AIDA scripts. Ready for Meta Ads Manager.

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05

image-prompt-builder

World-class image prompts grounded in Brand DNA. Built-in template library for hero shots, lifestyle, product, editorial, and scroll-stopping ad creative.

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06

video-script-writer

Convert paid ad copy into production-ready video scripts. Self-record format for reading on camera, or AI avatar format. MrBeast retention, Hormozi SPCL, Brendan Kane Hook Point methodology.

Download Skill
QA Gate 07

critique

Universal pressure-test for any deliverable. Becomes the audience, activates a 10-copywriter panel with Ogilvy scoring, deploys a C-Suite challenge panel, or runs pre-ship checklists. Use it on emails, landing pages, offers, ads, video scripts, strategy docs, anything.

Download Skill

Got all seven downloaded?

Now install them
Install

Two Steps. Five Minutes.

Get the Claude desktop app, then upload each skill through the Customize panel. No terminal. No commands. No setup.

Part A

Get Claude Code Desktop

  1. 1
    Download the Claude desktop app

    Mac or Windows from claude.ai/download.

  2. 2
    Install and open

    Run the installer. Launch the app.

  3. 3
    Sign in

    Requires Claude Pro ($20/month) or Claude Max.

  4. 4
    Open the Code tab

    Click the Code tab in the left sidebar. This is Claude Code, built into the desktop app.

  5. 5
    Windows: install Git if prompted

    If the app asks for Git for Windows, install it, then restart the app.

Official docs: code.claude.com/docs/en/desktop
Part B

Install Each Skill

  1. 1
    Download all seven zips

    Use the Download buttons in the section above. Save them somewhere you can find.

  2. 2
    Open Customize in Claude Code

    In the Code tab, click Customize in the sidebar.

  3. 3
    Create skill, upload

    Under "Create new skills" click the + button, then Create skill, then Upload a skill.

  4. 4
    Drag the zip, done

    Drop the .zip file (or click to upload). Repeat for all seven skills.

One at a time. Each skill is uploaded individually. Total time: roughly two minutes once the app is open.
On the Web

Using Claude.ai Instead?

Yes, all seven skills work on claude.ai in the browser. Slightly different install. Same outputs. Same frameworks.

Web Install

Add the skills inside claude.ai

  1. 1 Go to claude.ai and sign in (Claude Pro or Max).
  2. 2 Click your profile top-right, then Settings.
  3. 3 Open Capabilities, then Skills.
  4. 4 Click Create skill, choose Upload a skill, drag each .zip.
  5. 5 Done. Skills now load automatically in every chat.
What's Different

Same skills. Run the chain inside one conversation.

  1. A Outputs appear inside your chat, not as saved files on your computer.
  2. B Run all skills in the same chat. Each skill reads what came before from the conversation context. No copy and paste needed.
  3. C To keep your outputs for later, copy each one into a Google Doc, Notion page, or text editor as you go.
  4. D Every framework, every prompt, every critique loop runs identically.
Smoothest experience is still Claude Code Desktop. Skills chain automatically through saved files, and your outputs persist across sessions. Web works fine for one campaign per chat. Save what you want to keep before you close the conversation.
The Workflow

How the Skills Chain Together

Each skill feeds the next. Outputs from one become inputs to another. End to end, you go from blank page to launchable campaign.

1
market-research Produces a market research report
↓
2
ideal-customer-avatar Produces a deep buyer persona
↓
3
offer-architect Produces a Hormozi-style offer with avatar critique loop
↓
4
ad-copy-writer Produces the full ads ecosystem with critique loop
↓
5
image-prompt-builder Produces image prompts for every ad slot
↓
6
video-script-writer Produces shootable scripts (self-record or AI avatar)
↓
7
critique Run on any deliverable before you ship: avatar, offer, ad, script, image prompt, anything. Universal QA gate that closes the chain.
↓
8
Meta Ads Manager Set up campaigns. Launch. Iterate.